15.04.2026
Morson Praxis is proud to announce a new long-term partnership with Lincoln City Football Club, joining as an official Gold Partner in an exciting step for both organisations.
This collaboration reflects a shared commitment to growth, community and long-term success. With over 30 years of heritage in Lincolnshire, Morson Praxis has deep roots in the local area, making this partnership a natural fit.
The partnership comes at a particularly exciting time for Lincoln City, following their recent promotion to the Championship.
Bobby Copping, Head of Commercial at Lincoln City FC, said:
“It’s great to welcome Morson Praxis to the club as a Gold Partner through a long-term agreement. As a business which has proudly called Lincolnshire home for many years, they have strong roots in the local community and a fantastic reputation in their field, which makes them a great fit for Lincoln City.”
Stuart Denniss, Director at Morson Praxis, added:
“After weeks of preparation, and many more as dedicated local supporters, we are delighted to announce that we are now Gold Partners of Lincoln City.
“This partnership comes at a particularly exciting time for the club, following their recent promotion to the Championship. We would like to extend our warmest congratulations on this outstanding achievement.
“Morson Praxis, which many may recognise as Waldeck prior to our recent rebrand, has proudly called Lincolnshire home for over 30 years. Taking this next step with Lincoln City is a true honour, and we look forward to building a long, successful partnership together.”
This partnership marks the beginning of a new chapter, strengthening Morson Praxis’ connection to the region while supporting the continued success of Lincoln City both on and off the pitch.
