Why the principle matters now
A word from our CEO, Chris Burke
“For most of the last forty years, technical and management consultancies ran on the same economics. A small group of senior people sold and directed the work. A large base of junior staff did the analysis. Clients paid premium rates for hours worked mostly by the least experienced people in the room. The industry called it the pyramid.
“That model is breaking. By 2025, industry analysis estimated that AI tools could already perform around 80% of a junior analyst’s research and slide work in seconds (Innovaiden, 2026). The economics that justified the pyramid are going with it: as generic analysis approaches zero cost, it stops being worth paying for.
“Value moves to what cannot be automated, experienced judgement, technical authority, and accountability for whether the work holds up in practice. This is the expert economy, and it pays a human premium: a premium on the people who have done the work, not the process wrapped around them.
“Morson Praxis is built for this. We are the consultancy arm of Morson Group, a circa £1bn engineering and technical workforce business. Our advantage is not a methodology that others could copy. It is the depth and seniority of the people who apply it. The Praxis Principle is how we put that expertise to work.”