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Digital & Service Design
We drive user-centric transformation to amplify your strategic differentiation.
We design digital services that work for users, operations, and delivery teams.
Balancing user needs with business priorities.
From discovery to prototype, Morson Praxis combines service design, user research, and experience architecture to ensure that whatever you build aligns with user needs, business outcomes, and service effectiveness.
By blending discovery, user journey mapping, and rapid prototyping, we create actionable service blueprints that bridge user insight with technical feasibility. Integrating agile discovery, accessibility standards and end-to-end experience design, we define the people, processes, systems, and interactions required to deliver truly user-centric digital services.
We put users at the centre of design by conducting qualitative and quantitative research to fully understand their needs, behaviours, motivations and pain points.
We embed user priorities in design.
By mapping end-to-end journeys, we design usable, inclusive and accessible services, aligned with authentic user needs and real-world expectations. Whether you are launching a new platform or redesigning an existing service, we connect user experience with business goals to deliver meaningful, sustainable outcomes.
We design how services work – across people, processes, and technology. Using service blueprints and experience maps, we define touchpoints and design interactions to meet user needs across digital and physical channels.
When service design meets architecture.
From public-facing applications to internal workflows, we seamlessly integrate front-end experience with back-end systems to align efficiency with strategic priorities.
Wireframes, interactive prototypes, and UI/UX designs blend function and form to bridge the gap between user experience and organisational capability. By prioritising accessibility, responsiveness, and usability – testing early and often – we develop confidence before build. Whether for web, mobile, or enterprise platforms, we bring services to life through beautifully
crafted interfaces.
